Subversive

Dear Dysfunctional,
advertising. If you are anything like me, than the mere mention of this word strikes terror in your heart. It conjures up images of interruptions in your show or music, infiltrating your life with messages of dull products that you would otherwise never really consider or even desire to purchase. Life insurance, dishwashing detergent, a Hyundai; the list continues into perpetuity. Of course, commercials can be obtrusive and obnoxious, but there gradually they are becoming not only more appealing (Superbowl commercials, anybody?), but also more common and creative. Advertising has made a fundamental leap; while before commercials may have tried to sell you a product based on an intellectual analysis of its superior quality, now they are almost all a base appeal to your emotions. Advertising wins its audiences over by how appealing it makes a product based on obscure emotional connection. Suddenly, you want to buy Geico because a gecko has somehow stolen the hearts of America with its poor animation and cool british accent. Oh, and nobody will admit to liking progressive because Flo is thought of as the most annoying being this side of the Rebecca Black. Since when has anybody really given any thought to their insurance company until it came down to bill day? Well, I suppose that advertising has worked pretty well.
Theodore Franks

PS Song of the day is Wing$ by Macklemore & Ryan Lewis